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Scaling Smart: How We Helped a Regional Brand Turn ROAS Into a Revenue Engine
Flatlining returns at the edge of peak season
Despite a solid brand reputation and consistent ad spend, this regional real estate school in California was hitting a ceiling. Mid-year dips in performance and unclear attribution kept the team from scaling confidently. They needed a strategy not just to survive busy seasons—but to dominate them.
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Data-driven optimisations, market-specific efficiencies
We applied a precision-led performance marketing strategy, built around revenue—not impressions. After auditing and refining campaign structures, we: Eliminated underperforming channels and creatives Adjusted regional targeting to focus on California's highest-converting metro areas Introduced campaign-level ROAS benchmarking Shifted optimisation toward bottom-funnel conversions, prioritising enrollments over leads We continuously rebalanced spend by performance and seasonal opportunity, helping the client scale efficiently through Q4 and into the next fiscal year.