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ROAS Rebuilt: How We Turned a Plateauing Ad Program Into a Scalable Growth Engine
A steady budget. An inconsistent return.
This online real estate education brand had the right offering and a solid budget—but returns from paid media were inconsistent and well below target. Despite spending ~$200k per month, their ROAS had been stuck below 1.0 for most of the year. The business needed to stop the bleeding, stabilise results, and build toward profitable scale. That’s when we took over.
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A media strategy overhaul focused on revenue
To reset performance, we performed a full audit of every paid media account and rebuilt from the ground up. We eliminated underperforming campaigns and redundant ad groups, restructured keyword targeting, and aligned optimisation goals to actual revenue rather than vanity metrics. By consolidating budgets into the highest-performing audiences and tightening our creative feedback loop, we laid the foundation for efficient growth.