Bakery & Custom Dessert Studio in South Florida
A boutique dessert studio specialising in custom cakes, cookies, and confections—crafted with vibrant designs, trend-forward themes, and a focus on celebrations.

Sweet Profits: How Strategic Ads Helped This Bakery 3x Monthly Revenue

The challenges

Great products. No one seeing them.

By 2021, this bakery had an award-worthy product line and a growing online store—but very little brand awareness outside of their immediate community. A customer once walked into the shop and said, “I’ve lived here for years and never knew you existed.” That was the wake-up call. Despite partnering with multiple social media agencies, none could deliver consistent results. The founders knew they needed a strategy that went beyond posting and praying. They wanted trackable, scalable growth to support their dreams of expansion.

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What we did

A local-first, data-backed paid strategy

We started by unlocking the value already inside the brand's customer list. From there, we: — Built AI-powered lookalike audiences to find new, purchase-ready customers — Launched retargeting campaigns that kept the brand's’ drool-worthy treats top of mind — Used Meta’s dynamic creative tools to optimise the visuals, messaging, and CTAs that performed best — Complemented paid efforts with coordinated email flows to drive repeat business The campaigns tapped into Miami’s vibrant celebration culture—positioning the brand as the spot for birthdays, events, and just-because indulgences.

$103,000
Generate from Paid Campaigns
16x
Return on ad spend
1,300
Online purchases tracked over 9 months