The Top 10 Marketing Mistakes (And the Fixes)

1. "I Can Do It Myself" Syndrome

DIY marketing is the quickest way to burn time and money. You wouldn’t do your own root canal—so why run your own ad campaigns?

👉 Fix: Partner with a small business marketing consultant in Orlando who knows the market, the tools, and the tactics that work.

2. Confusing Branding

Your logo is Comic Sans. Your website looks like it’s from 2008. Your brand voice changes weekly. That’s not edgy. That’s chaos.

👉 Fix: Build a cohesive brand strategy from the ground up. Or better yet, hire an Orlando marketing firm that actually gets branding.

3. Spray-and-Pray Advertising

Running Facebook, Instagram, and Google Ads without targeting is like throwing darts in a blackout. You might hit something, but it won’t be pretty.

👉 Fix: Use data, attribution, and segmentation to focus your spend where it converts. Or ask us how—we literally wrote the playbook.

4. Ignoring Local SEO

Ranking on Google Maps isn’t just nice—it’s necessary. If you’re not optimizing your local SEO, you’re invisible.

👉 Fix: Optimize your Google Business Profile. Get reviews. Get listed locally. Read our blog on Local SEO for Orlando businesses.

5. Weak CTAs

“Learn more” isn’t a CTA—it’s a shrug. Weak calls-to-action kill conversions.

👉 Fix: Be direct, be clear, and give people a reason to click, call, or visit now.

6. No Retargeting Strategy

Visitors come to your site. Then leave. Then never come back. That’s not marketing—that’s ghosting.

👉 Fix: Set up retargeting ads across platforms. If you're not retargeting, you’re not really marketing.

7. Content That Doesn’t Convert

Writing blog posts without a goal is like handing out flyers in a hurricane.

👉 Fix: Focus your content around buyer intent. Start with problems your customers actually have—then solve them. (You’re literally reading an example.)

8. No Tracking or Attribution

If you don’t know what’s working, you’re just guessing. Spoiler: guesses don’t scale.

👉 Fix: Set up proper analytics and attribution models. Want help? See how we do it for other Florida brands.

9. Treating Social Media Like a Bulletin Board

Social isn’t just for announcements—it’s for engagement, storytelling, and (most importantly) selling.

👉 Fix: Build a strategy. Schedule content. Measure performance. Social isn’t magic—it’s math.

10. Avoiding Experts Because of Price

The cheapest option is usually the one that costs you the most. Bad marketing is expensive. Mediocre marketing is lethal.

👉 Fix: Invest in a proven Orlando marketing firm that makes your budget work harder, not just bigger.

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Final Word

Orlando is full of opportunity—but only if your marketing game is on point. Avoid these common missteps, and you’ll outperform 80% of your competitors. Or better yet, let us handle it so you can focus on what you do best: running your business.

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