Florida Landscape Co.
12 years in business. Almost invisible on Google.
Florida Landscape Co. has been operating since 2011 — over a decade of maintaining residential lawns, HOA common areas, commercial properties, and new-build sites across Central Florida. Strong reviews. Reliable crews. A reputation built the slow way. But when prospective customers in Clermont, Davenport, Horizon West, and Four Corners searched for landscaping services online, Florida Landscape Co. was not showing up. National chains like TruGreen and BrightView were dominating the results. Local competitors with weaker operations were outranking them because they had more pages on Google. The business needed a content programme built around the combination that drives leads in local landscaping: every service, every city, covered with its own dedicated page. Not a single homepage competing against everyone else — a proper hub-and-spoke architecture that matched how their customers actually searched.
Service pages for every location. Every month, more ground covered.
We built Florida Landscape Co.'s SEO programme on a hub-and-spoke model. Broad parent service pages for each core offering — lawn maintenance, irrigation repair, HOA landscaping, tree services, sod installation, landscape design — linked down to service-city pages targeting every location they serve. When someone searches 'irrigation repair Davenport' or 'HOA landscaping Horizon West,' there is now a dedicated page built to rank for that exact term. The HOA and commercial angles were a particular focus. Most local landscaping companies do not produce content that speaks directly to property managers, HOA boards, and builders. Florida Landscape Co. does now — covering compliance, common-area consistency, reporting, and storm prep. That specificity separates them from generic lawn-care results in search. Since tracking began in May 2025, top-10 keyword rankings have grown from 11 to 117 — a 964% increase with no Google Ads spend. Monthly organic clicks grew 16x over the same period. Total keyword coverage now stands at 752 search terms across their service area, and the programme adds new pages every month.