Blog posts from

A behind-the-scenes look at how The Lightning Agency uses mobile podcasting and emotional storytelling to double client engagement and power a full content strategy.

Your internal data holds the key to content that converts. Learn how Orlando businesses can turn client insights and performance stats into content that builds trust and wins business.

Video is king—and Instagram Reels are your best bet for organic growth. This guide breaks down how to win with the algorithm, what to post, and how to plan smarter in 2025.

Retargeting ads help small businesses reconnect with warm leads and drive conversions without overspending. Here’s how to build and optimise campaigns that convert.

Learn how Orlando businesses can make smarter marketing investments by aligning digital spend with goals, data, and customer behaviour. Get practical tips for balancing short-term wins with long-term growth.

Want to rank higher on Google Maps? Learn how to create hyperlocal content that targets specific neighborhoods, builds trust, and boosts your visibility in the local 3-pack.

Your next customer is searching for you on Google right now. Are you showing up? Here’s how to take control of your Google Business Profile and local SEO like a pro.

Orlando is booming with opportunity. But too many small businesses are burning cash on bad marketing. Here are the top mistakes we see every week—and how to dodge them like a pro.

Dominate your local market with landscaping marketing that delivers. The Lightning Agency helps Florida landscaping companies grow through SEO, branding, and ads.

Most Orlando businesses waste budget on marketing that isn’t tracked, targeted, or tested. Here's how to fix the 5 most common mistakes and get results.

Discover how hiring a digital marketing agency in Orlando can help your business grow with expert SEO, PPC, and content strategies tailored for Central Florida.

A founder letter on why The Lightning Agency was built—for SMBs tired of bloated agencies that don’t deliver.

Learn how The Lightning Agency uses WhatsApp + Meta Ads to drive local leads for Hispanic audiences with a conversion-first strategy tailored for SMBs.

Even in an AI-powered world, storytelling still sells. Liam Waddy explains how human-centered marketing drives connection, trust, and long-term growth.

Unscripted, unpolished, and totally relatable—see how a burrito and a real estate agent turned into one of our highest-performing UGC campaigns ever.